Some very talented and ambitious friends of mine are setting up a large scale organic cotton project in China. One day soon perhaps, I’ll be able to help them by marketing their enterprise in the UK and Europe, but right now I’m worried.
How can I take to the ethical marketplace, a Chinese project? The current backlash against the olympic torch, the promotion of the free tibet movement, the Zimbabwe debarcle, and general fears of China’s growing political and economic might, have swung the niche ethical consumers well and truly away from China.
Howies have had flack in the past for making their jeans there – they seem to have survived. But with big brands keeping a wary eye on their ethical products for signs of a dying off of demand… how can I convince the buyers that this excellent chinese project will actually be worth them becoming involved in?
I’ll post any progress…