Those green trainer types END (Environmentally Neutral Design) Footwear, have gone and sold out to LaCrosse.
End are a pretty new company, and have already made a big statement, from their original stance on China, to their groundbreaking (not literally thank good ness) shoe technology, they’ve been pretty impressive.
This sell out has the potential to go either way, could be very good, could be a damp squib. The idea is that they’ve sold out to get bigger, I suspect that the truth is they were expanding at too quick a rate, and needed the support, either way, watch out for END.
To be honest I read about this aquisistion about half a dozen times last week, so I cant tip my hat everywhere, but I just thought I ought to give it a mention for the sake of completeness.