Marks and Spencer are one of the most ethical of clothing producers – I have seen some of the factories they use, they are very well resourced, have exceptional high standards and are pushing ahead in bringing fairtrade and organic cotton into the mainstream. They have also been developing a relationship with Oxfam which helps to close the loop on their clothing – recycling it. The fact that they also tend to make good quality clobber, and at a reasonably high price point makes sure they arent able to be accused of promoting disposable fashion.
Their latest move forwards is to begin the introduction of care labels made from recycled polyester – amazing that hasnt been mainstream by now, but there you are. The labels will be printed ‘recycle with Oxfam’ – strengthening the link yet again.
I’m impressed by Marks and Spencer, they are a high street monolith, but they are making what look like real efforts with their clothing – and they already lead the field in other areas (sustainably sourced fish for example). So well done M & S.
See the press release below:
Marks & Spencer to introduce Recycled Clothing Labels
300 million M&S care labels a year to be made from recycled polyester
Marks & Spencer (M&S) today announces that it will use polyester made from recycled PET1 drinks bottles instead of virgin polymer to make over 300 million clothing care labels a year.
The labels will also carry a new message2 – ‘Recycle with Oxfam’ – to encourage customers to use the M&S and Oxfam Clothes Exchange3 which rewards customers who donate their clothing in Oxfam stores with a money off voucher to use at M&S.
Two million garments a year are already recycled through the scheme and, as part of Plan A, M&S has made a commitment to help customers to recycle 20 million items of clothing a year by 2015.
The new labels will start to appear in M&S clothing in stores early next year and will cover two thirds of M&S’ annual use of washing and care instruction labels. Approximately two million recycled plastic drinks bottles will be used every year to make the labels.
Gordon Henman, General Merchandise Packaging Technical Manager at M&S, said: “This is a fantastic example of how a small step can make a big difference. Using an environmentally friendly material to make a 4cm x 2cm care label makes a big impact when you multiply it by 300 million.
“As part of Plan A, we’re committed to ensuring that the raw materials we use come from the most sustainable sources. Increasing the amount of recycled material we use in products and packaging will help us achieve this commitment and reduce our impact on the environment.”
Instead of making the labels from virgin polyester, which is made from oil-based polymers, the new labels are made from ‘post consumer waste’ plastic bottles. The bottles are collected through the recycling system, granulated and washed. They are then melted and turned into yarn by forcing the liquid through a shaped die. The yarn is then woven into a care label and printed.